Facebook serves as a significant source of traffic and sales for businesses with the right products and strategies in place. If you offer a popular product with good profit margins and easy sourcing capabilities, Facebook Ads can be a powerful tool for scaling your business. However, it's important to note that Facebook advertising requires significant time and resources, as the platform demands frequent content updates and engagement to maintain effectiveness. Consequently, the costs associated with running Facebook ads can be higher compared to other advertising channels. It's essential to understand the fundamental difference between Facebook and Google advertising: Google searchers typically have a higher intent to buy, as they are actively seeking out specific products or services. In contrast, Facebook users may not be actively looking for what you offer, resulting in lower purchase intent. As a result, Google charges advertisers only when someone clicks on their ad and visits their website, while Facebook charges for impressions, regardless of clicks. Running Facebook and Google ads concurrently can provide two excellent sources of traffic for your website. However, it's advisable to start with one platform, focus on driving sales, and achieve profitability before expanding to additional platforms. This sequential approach allows you to optimize your advertising efforts effectively.

Google operates on a time-dependent advertising model, requiring ample data before delivering significant sales or leads. The timeframe for achieving results varies greatly, influenced by factors such as your products or services and the overall appearance of your website or landing page. It's important to note that few businesses experience substantial sales in the initial days or weeks, as Google works to identify your ideal customer demographic.

Depending on your business type there are various stages of the Google ads setup process. Do you already have a Google Ads Account, Google Merchant Centre account and Google Analytics account?

To ensure your website operates effectively, consider the following essential factors: 1. Professional Look and Feel: Your website serves as your virtual storefront, so prioritize a professional appearance that reflects your brand identity. 2. SEO Optimization: Optimize your website for search engines like Google to enhance visibility and attract more organic traffic. 3. User-Friendly Navigation: Simplify navigation to ensure visitors can easily find what they're looking for within three clicks, improving user experience and engagement. 4. Clear Calls to Action: Guide visitors through the desired actions on your website with clear and compelling calls to action, such as making a purchase or signing up for a newsletter. 5. Excellent Customer Service: Provide exceptional customer service to build trust and loyalty, ultimately driving sales and repeat business. 6. Fast Delivery Speeds and Easy Returns: Offer quick delivery and hassle-free return policies to enhance customer satisfaction and encourage repeat purchases. 7. Trustworthiness: Establish trust with visitors by including trust signals such as secure payment icons and trust seals, reassuring customers of their safety and security. 8. Legal Compliance: Ensure your website complies with legal requirements by including essential pages such as terms and conditions and privacy policy, fostering trust and meeting regulatory standards. 9. Page Speed Optimization: Improve website performance by optimizing page loading speed, providing a seamless and efficient browsing experience for visitors. 10. Contact Information: Make it easy for visitors to contact you by prominently displaying clear and accessible contact information, encouraging communication and building trust.

Like all advertising platforms, Google Ads cannot guarantee that visitors to your website will make a purchase. While we can drive traffic to your site, ultimately, it's your website's ability to convert that traffic into sales that matters. We're committed to collaborating with you to optimize your website for conversions, ensuring it's as user-friendly and persuasive as possible. There are numerous factors that could contribute to low or no sales, with over 200 potential checkpoints to consider. We'll diligently work through these checkpoints with you to identify areas for improvement and enhance your website's performance. It's important to allocate a budget for testing ads with Google to determine which of your products resonate with your target audience and drive sales. Unless your product is truly unique and highly sought after, you'll be competing with other businesses in the Google auction. Investing in well-crafted landing pages and sufficient ad budgets can significantly improve your chances of success in this competitive landscape.

No, we operate on a three-month basis. This duration allows us time to optimize your Google Ads campaigns and start delivering results. During this period, it's important to allocate a budget for testing, and we'll work diligently to maximize your outcomes within this timeframe.