Facebook is. a huge source of traffic and sales for the right business with the right products. If you have a product that is popular and has good margins and you can source large quantities easily then Facebook ads are a great way to scale massively but be warned Facebook is content hungry and time intensive so the costs of running ads is much higher. Google searchers have intent to buy whereas Facebook users where not looking for your product or service so have less intent. Therefore Google will only charge you when someone clicks to your website , Facebook will charge just to show your ads to as many people as possible hoping they click. So Facebook will spend your money no matter the result , Google will try and spend your ad budget but will only charge for the clicks. Run Facebook and Google side by side and you have 2 great sources of traffic for your website. But start with 1 and get sales then once profitable think about bringing on the second platform.

Google is a time based advertising platform and you will need to give it data before it can successfully bring you sales or leads. A lot depends on your services or products and the look and feel of your website or landing page. Very few businesses will see good sales in the first days or weeks as Google tried to determine who your ideal customers are.

Depending on your business type there are various stages of the Google ads setup process. Do you already have a Google Ads Account, Google Merchant Centre account and Google Analytics account?

There are so many factors that make up a great website some of these include: Professional look and feel, this is your shopfront. SEO - Let Google understand your site. Good navigation - 3 clicks to get to a page or product. Clear Calls to Action- Tell the customer what to do. Good customer service - Save and sell your products. Fast Delivery Speeds and easy returns - customers love this. Trustworthy - Customers don't know you so add some trust , card icons, trust seals. Legal Pages - Keep it legit so Google and Facebook are happy. Page Speed - Try and make your site load as quickly as possible. Contact - Let the customer know they can contact you easily to build more trust.

Like all advertising platforms, none can guarantee that visitors to your website will purchase. We can get you the clicks but your website needs to get the sale so we will work with you to make your site as conversion friendly as possible. There are over 200 check points that could possibly lead to low or no sales so we can work through these with you to help get those visitors to buy. You need to be prepared to allocate budget to test ads with Google to see which of your products will sell and which audiences will buy. Unless your product is one of a kind and everyone wants it then you are up against your competition and the Google auction will reward you for good landing pages and good ad budgets.

No we work on a 3 month basis as we would need at least this long to get Google to start properly working and optimising. Please be prepared to allocate an amount for testing during this time and we will do our best to get you results.