We all recognize the value of cultivating an email list, as it remains one of the most lucrative assets for any business.
Whether you're just starting out or already have a list in place, encouraging customers to sign up for regular offers from your online store is an invaluable investment of time and resources.
These subscribers can become loyal patrons, remaining engaged with your brand over time and making repeat purchases. Moreover, should you decide to expand or diversify your business, you can easily take this loyal customer base with you.
At 7 Point Marketing, we collaborate with you to build and nurture your email list using the industry-leading software, "Klaviyo," seamlessly integrated within your Shopify store. While we've experimented with various platforms, Klaviyo consistently proves to be a top performer, adapting and scaling alongside your growing list.
While Shopify notifies customers of sales and order fulfillments, Klaviyo's true power lies in its ability to deploy targeted email sequences. From abandoned cart reminders to exclusive offers for VIP customers, Klaviyo ensures that your promotional emails hit the mark without feeling spammy, resulting in higher conversion rates.
In fact, a well-executed email strategy can contribute up to 30% of monthly sales for an e-commerce business once the list reaches a substantial size.
Reach out to us to explore strategies for growing or leveraging your email list to maximize profitability for your business. Let's discuss how we can help you unlock the full potential of your email marketing efforts.